Business strategist Daidj applies principles of strategic management to the media and entertainment industries and organizations, a landscape she finds characterized by the intense use of information and communications technology, fierce global competition, rapid changes, high risk, and great uncertainty.
Her topics include the historical development of the strategic management discipline, different perspectives on international strategy, from value chains to business models, applying concepts and frameworks in the digital economy in a context of convergence, key disruptions in global film and television, recorded music, and the future of publishing.
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