Performance is the entire indicator of the ability of an organization to satisfy its stakeholders that can be measured in subjective way (Primary data) for SMEs. This study explores the mediating... Show More

Performance is the entire indicator of the ability of an organization to satisfy its stakeholders that can be measured in subjective way (Primary data) for SMEs. This study explores the mediating effect of entrepreneurial orientation (EO), looking at the relationship between relational capital and performance. A questionnaire was administered to 150 manufacturing small and medium enterprises (SMEs) in Iran. A model relating relational capital to performance through EO is tested using Smart PLS with two stage analysis, and the results turned out positive. Additionally, results indicate positive relationship between relational capital and EO, as well as EO to performance. The main contribution of this study resides in addressing the signification of EO as key mechanism to transform the advantages of relational capital to improve firm performance.

In the current study, the authors explored how CEO greed concerning bonuses and rewards on restricted stock affects a firm's environmental performance (EP) in environmentally sensitive sectors of... Show More

In the current study, the authors explored how CEO greed concerning bonuses and rewards on restricted stock affects a firm's environmental performance (EP) in environmentally sensitive sectors of China. Moreover, they empirically tested the constraining role of the quad director on the relationship between CEO greed and EP. Findings indicate that (a) CEO greed negatively affects the strategic firm's environmental performance, particularly the negative relation is augmented by the person-pay interactionism rationale (bonus), (b) the presence of one quad director in the board does not constrain CEO greed and EP negative relation, and (c) the presence of two or more quad directors in the board significantly constraints the negative relation between CEO greed and EP. Thus, having at least two quad directors is more effective than combining directors with multiple features. Our results are robust to different CEOs' power dynamics. Our research has important practical implications for corporate governance and business strategy formulation.

Advertising is a nicely designed and encapsulated communication about any product or service that gives a brief picture and an attractive and appealing message intending to arouse the interest of... Show More

Advertising is a nicely designed and encapsulated communication about any product or service that gives a brief picture and an attractive and appealing message intending to arouse the interest of target consumers. Information technology is rapidly changing the pace of this communication. When it comes to advertisement and campaigns blended with IT tools, social media plays most the significant role. The aim of this research is to check whether the youth are aware of various social advertising campaigns being run by different organizations and what is their perception about these campaigns. A sample of 300 students enrolled in a large private Indian university chosen on the basis of convenience sampling were considered for collecting data. A structured questionnaire was administered to extract the required data. The result shows that 64.3% respondents thinks that the advertisements which are being run for social causes are real and these advertisements genuinely have a purpose of spreading awareness about any particular social cause. The study further highlighted that the youth pays more heed to those advertisements which are using celebrity with a combination of good music and story. The study focuses on the variables like awareness and perception of youths regarding the social advertisement campaigns and various factors that are responsible for influencing the behavior of individual towards the advertisements including gender, age group, geographical location, qualification, and background.

This study investigates the effect of business strategy on strategic management accounting (SMA) and its indirect effect on the competitive advantage of the rice export business in Thailand. A total... Show More

This study investigates the effect of business strategy on strategic management accounting (SMA) and its indirect effect on the competitive advantage of the rice export business in Thailand. A total of 215 major rice export businesses in Thailand in 2022 are chosen as the sample population, and data are collected. The results of the structural equation model (SEM) of the analysis model are found using an index that examines the absolute quality-of-fit measure. Additionally, the results of ordinary least squares (OLS) regression analysis, path coefficients, and hypothesis testing show that business strategy positively affects SMA. In addition, SMA plays a positive and significant role in competitive advantage. As for the theoretical contribution, conceptual SMA is explained by a resource-based view that focuses on resources influence on sustainable performance through competitive advantage. It is hoped that the present study will contribute significantly to the managerial contribution of rice export businesses, as SMA could support organizations in creating a competitive advantage.

Twitter is a social media (SM) platform that rapidly generates electronic word of mouth (e-WOM). Marketer-generated content (MGC) is controllable and could enhance the positive e-WOM. Hence, in this... Show More

Twitter is a social media (SM) platform that rapidly generates electronic word of mouth (e-WOM). Marketer-generated content (MGC) is controllable and could enhance the positive e-WOM. Hence, in this study, the author examined the characteristics of MGC and reactions from followers based on Thai banks' Twitter accounts. The author collected a total of 10,000 tweets from nine banks in Thailand—both high- and low-performing banks. The author conducted research with natural language processing (NLP) to uncover intents using an open application programming interface (API). The author used three data-mining techniques—association, clustering, and classification. The Twitter strategies of banks with high and low performances are quite similar. The sentiment is the intent type that dominates Thai banks' intent strategies. Several intents could be combined to draw e-WOM in terms of favorites (FAV) and retweets (RT). Six intent patterns (clusters) were extracted. Some of these clusters are classifiers for FAV and non-FAV tweets. This study guides the application of data mining in business research and suggests MGC strategies for marketers.

This article contributes to digital branding and customer involvement via social media. To improve online brand engagement, this study examined brand awareness, social linkage, and online trust... Show More

This article contributes to digital branding and customer involvement via social media. To improve online brand engagement, this study examined brand awareness, social linkage, and online trust value. Effective web survey design acquired 317 empirical online sample answers for the paper. The current study uses structural equation modeling to evaluate and verify the postulated model. In this competitive internet era, social networking-supported marketing may raise brand engagement to increase online brand trust, positive brand attitude, and deeper customer emotional connection and brand likability. This study proposes a unique paradigm to improve online brand engagement by investigating brand awareness, social, and online trust value correlations.

While the use of artificial intelligence and chatbots is increasing, studies of customer experiences in using chatbots remain rare. This article explores the experience of customers before, during... Show More

While the use of artificial intelligence and chatbots is increasing, studies of customer experiences in using chatbots remain rare. This article explores the experience of customers before, during, and after their interaction with a chatbot to determine what aspects draw their attention when interacting with the chatbot. It identifies potential problems customers face when using a chatbot from different points of view, specifically those of a chatbot developer, a chatbot buyer, and a customer. This study focuses on VX, a chatbot from a leading telecommunications company in Indonesia, and uses interviews of fourteen customers, identified personas, and individual customer journeys to analyze interactions. The personas revealed five types of needs: two basic ones for information and transactions, and three others for security, entertainment, and complaints.

To survive in any crisis, business owners and executives must be able to adapt and change in all aspects of business functions, especially in the marketing function. The aim of the study is to... Show More

To survive in any crisis, business owners and executives must be able to adapt and change in all aspects of business functions, especially in the marketing function. The aim of the study is to investigate an efficient marketing strategy to provide the implementation for firms' survival. To explore the advantages and how to manage a mass customization strategy in the restaurant business during a pandemic period. The authors conducted the research by selecting restaurants that have proven successful and exploring the key success management factors for further proof. The results show that the moderator, customer collaboration management, of the restaurant sector has a positive impact on the relationship between consumption experience and customer satisfaction through customer engagement. Additionally, the result indicates that the strategic and process implications during a crisis must be tailored to the sub-stages.

Recent economic slowdown and subsequent bounce back has translated into different learnings for organizations. This article attempts to understand the various factors at work that have defined the... Show More

Recent economic slowdown and subsequent bounce back has translated into different learnings for organizations. This article attempts to understand the various factors at work that have defined the cognition process of small and micro level enterprises and their readiness to adapt to new situation(s). A comprehensive review of literature has helped identify certain factors that were inculcated into a questionnaire administered on 50 micro and small Indian business enterprises from where the final variables have been identified. The key conclusions show a mix of factors, five in number, which have been grouped under the broad headings of external and internal variables. The flexibility to acquire new knowledge appears to be key for sustainability, among the factors and variables studied. Another aspect is the size of an organization has little role to play in cognition process, and its flexibility to adapt to new situations for survival and growth.

Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are... Show More

Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation strategies.

Shaping the behavior of the employees determines one of the crucial duties of the organizations. Mobilizing power and getting commitment from individuals is the foundation for effective... Show More

Shaping the behavior of the employees determines one of the crucial duties of the organizations. Mobilizing power and getting commitment from individuals is the foundation for effective organizational citizenship behavior (OCB). This research aims to focus on the key factors influencing OCB in the banking industry in Bangladesh. Structural equation modeling was used to analyze the data. A questionnaire survey was used to collect data from different banks operating in Bangladesh. The result reveals that critical aspects of social power, e.g., reward, legitimate, expert, and referent power, confirm their influence on organizational commitment (OC). In contrast, coercive power fails to connect with OC towards OCB. However, this paper also successfully brings them together to describe their linkage through mediation by OC and to quantify the relationship. Furthermore, similar research can be extended to banks operating in other developing countries having the same economic status.

The major objective of this paper is to develop a comprehensive set of determinants of service quality of organised grocery stores in context of countries with culturally distinct orientation and to... Show More

The major objective of this paper is to develop a comprehensive set of determinants of service quality of organised grocery stores in context of countries with culturally distinct orientation and to further classify them as hygiene and motivating factors resp. Such determinants can be used in further studies in order to help the international marketers to understand the behaviour of customers in different countries to succeed in an international arena. A questionnaire survey of 500 respondents each of Taiwan and India was conducted. A large number of items affecting service quality perceptions related to grocery stores were identified. The results of the study suggested a four-factor structure of perceived service quality variables for both India and Taiwan. The difference in the composed structure of the factors is further explained in terms of two factor theory. The results of the study will help the managers to allocate the resources strategically depending on whether the retailer needs to reduce the level of dissatisfaction or improve the level of satisfaction.

This study explored the relationship between the motivational potential characteristics of a job (measured by motivating potential scores or MPS) and job satisfaction and the moderation effect of... Show More

This study explored the relationship between the motivational potential characteristics of a job (measured by motivating potential scores or MPS) and job satisfaction and the moderation effect of personality traits. The results showed that the agreeableness personality trait could not significantly predict job satisfaction. However, the higher the MPS and the higher the agreeableness among the employees, the higher the job satisfaction tendency. Conscientiousness and job satisfaction had a significantly positive correlation. The interaction between MPS and conscientiousness also had a significantly positive impact on job satisfaction. The results showed that job satisfaction tended to decline under the interaction of MPS and extraversion. In addition, the interaction of MPS with neuroticism also had a significant effect on job satisfaction. The interaction between MPS and openness to experience had no significant effect on job satisfaction. However, the higher the MPS and the higher the openness of experience of the worker, the higher the job satisfaction.

This study investigates the application of the best available techniques (BAT) in enterprises. The article also analyzes the different approaches of the BAT, clearly stating how to apply the BAT and... Show More

This study investigates the application of the best available techniques (BAT) in enterprises. The article also analyzes the different approaches of the BAT, clearly stating how to apply the BAT and the conditions for using the BAT. The article also identifies and measures the factors affecting the application of BAT in enterprises. In addition, the paper also analyzes and measures the influence of BAT and other factors on the sustainable development of enterprises. The article shows that if using the BAT technique as an alternative technique while not needing to invest more in machinery and equipment, and resources, only changing the way of operation and processing process, enterprises can increase the level of environmental protection, make use of waste to complete the closed process, reduce costs, and increase profits. From that, the article proves that BAT is the best technique to prevent or reduce emissions and environmental impacts; businesses must use BAT if their activities are installations or manufacturing, export, and processing enterprises. The authors collect data from 192 manufacturing enterprises in six industries. The main data analysis method of this study is the structural equation modeling method (SEM). The article used AMOS software to evaluate and measure the influence of each factor on the application of BAT in the enterprise and the impact on the sustainability of the enterprise. BAT research has shown that the rational use of resources is essential. Measuring and recording information through the evaluation of techniques used in production also shows that we are disrupting the ecological environment without recreating it. We live by capital, not by added value, so environmental protection is necessary.