Description:
The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication technology and almost every entity that proposes information goods via media platforms. This industry participates in... Show More
The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication technology and almost every entity that proposes information goods via media platforms. This industry participates in global and regional economic development significantly and its share increases steadily every year.
By lowering entry barriers under the effect of digitization, major players of this industry are small firms and enterprises, and even individual entrepreneurs. Their share in the innovation and development of the media industry is inevitable. However, studies in media entrepreneurship and small media firms have been rare and the majority of studies in the field of media management have been focused on large media organizations. The Journal of Media Management and Entrepreneurship (JMME) aims to shed a light on entrepreneurial activities of media firms and to foster studies in the field of media entrepreneurship and media management. This journal aims to publish original and informative contributions that will benefit to scholars, entrepreneurs, small firms, policy makers, and practitioners in the field of media industry.
Although this journal accepts every valuable and insightful methodologies, but the main focus will be on case studies as a source of practical knowledge for readers. Based on the experience of the Editor-in-Chief, most of influencing contributions in this field have been raised from case studies and real experiences of media entrepreneurs and media firms. However, every informative article within the subject of traditional or interactive media in any size and level that transfer practical knowledge or theoretical contribution will be welcomed.
Mission & Scope:
The primary mission of Journal of Media Management and Entrepreneurship (JMME) is to promote the knowledge and understanding about dynamics of managing media organizations in any levels, from small enterprises to media corporations and conglomerates. To this purpose, this journal tends be instrumental in the improvement and development of the theory and practice of media management and... Show More
The primary mission of Journal of Media Management and Entrepreneurship (JMME) is to promote the knowledge and understanding about dynamics of managing media organizations in any levels, from small enterprises to media corporations and conglomerates. To this purpose, this journal tends be instrumental in the improvement and development of the theory and practice of media management and entrepreneurship, appealing to both incumbent managers and academics. Also, it educates organizations on how they may benefit from their resources and competencies to discover and exploit business opportunities and overcome challenges. The journal publishes original material concerned with entrepreneurial aspects of media management, as well as how advances in information technologies affect media organizations from the perspective of different stakeholders. Also, review articles, case studies, and industry reports will be accepted and publish in separate sectors.
Coverage:
- Advertising Models and New Forms of Income Generation in Media Industry
- Application of Transaction Cost and Theory of the Firm on Media Enterprises and Markets
- Competition and Ownership Structure of Media Organizations
- Competitive Advantages and Dynamic Capabilities of Media Enterprises
- Consumer Cultures and Media Consumption Habits
- Digital, Social Media, and Mobile Commerce
- Emerging Media Markets
- Entertainment Media, Infotainment and Online Games
- Entrepreneurial Alertness and Social Sources of Information in Media Stat-Up Creation
- Media Audience and Attention Economy
- Media Branding Strategies
- Media Creative Workers and Talent Management
- Media Economics: Institutional, Evolutionary and Political Economy of Media
- Media Entrepreneurship, Definition, Concept and Theories
- Media Management and Entrepreneurship Teaching
- Media Platforms Vs Linear Media Businesses
- Merger and Acquisition in the Media Industry
- Mobile Applications and E-Services in Digital Media Platforms
- Open Innovation, User Innovation, Co-Creation, and Value Proposition in Media
- Public Service Media and Changing Nature of Media Consumption
- Radical, Incremental and Imitative Innovations in Media Enterprises
- Regulation and Policy Making to Promote Media Entrepreneurship
- Research Methods for Media and Entrepreneurship Studies
- Social Media and Social Network Analysis
- Strategic Management in Media Organizations
- Sustainable Business Models and Revenue Models for Media Firms
- User Generated Content and Media Prosumers (Producer-Consumers)
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This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's
submission guidelines
and
before you write page,
which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration,
please begin the submission process below.
All inquiries regarding JMME should be directed to the attention of:
Submission-Related InquiriesAll manuscripts must be submitted through the E-Editorial Discovery™ online submission manager. Please see the link at the bottom of this page.
Paul Clemens Murschetz
Editor-in-Chief
Journal of Media Management and Entrepreneurship (JMME)
Email:
murschetz@berlin-university.digitalAuthor Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.comOpen Access Inquiries
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