Marketing and Customer Relations e-Book Collection Title List

This list of titles is a summary of all book titles released by IGI Global and included in this database. Titles on this list are subject to change and may be moved into later copyright years or cancelled without notice at the sole discretion of IGI Global. This list should not be used to make purchasing decisions for individual titles. To obtain additional information on any of the above titles, including updated release information, please contact IGI Global at eresources@igi-global.com.

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Titles in This Collection

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Blanca Miguélez-Juan (University of the Basque Country, Spain), Gema Bonales-Daimiel (Complutense University of Madrid, Spain)

Handbook of Research on Global Perspectives on International Advertising

Ipek Krom (Istanbul Esenyurt University, Turkey)

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Pantea Keikhosrokiani (School of Computer Sciences, Universiti Sains Malaysia, Malaysia)

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Jasmine Kaur (Chitkara Business School, Chitkara University, Punjab, India), Priya Jindal (Chitkara Business School, Chitkara University, India), Amandeep Singh (Chitkara Business School, Chitkara University, India)

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Ayantunji Gbadamosi (University of East London, UK)

Adoption and Implementation of AI in Customer Relationship Management

Surabhi Singh (IMS Ghaziabad, India)

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar)

Advanced Digital Marketing Strategies in a Data-Driven Era

Jose Ramon Saura (Rey Juan Carlos University, Spain)

Blockchain Technology and Applications for Digital Marketing

Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)

Handbook of Research on Future Policies and Strategies for Nation Branding

Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus)

Developing Successful Global Strategies for Marketing Luxury Brands

Fabrizio Mosca (University of Turin, Italy), Cecilia Casalegno (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)

Cross-Border E-Commerce Marketing and Management

Md. Rakibul Hoque (University of Dhaka, Bangladesh & Emporia State University, USA), R. Edward Bashaw (Emporia State University, USA)

Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal)

Handbook of Research on Applied AI for International Business and Marketing Applications

Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia)

Handbook of Research on New Media Applications in Public Relations and Advertising

Elif Esiyok (Atilim University, Turkey)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Dincer Atli (Uskudar University, Turkey)

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Kamaljeet Sandhu (University of New England, Australia)

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Luís Farinha (Polytechnic Institute of Castelo Branco, Portugal & NECE, University of Beira Interior, Portugal), Daniel Raposo (Polytechnic Institute of Castelo Branco, Portugal & RETHINK Research Group on Design for the Territory, CIAUD, Portugal)

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya (University of Aveiro, Portugal), Ana Oliveira Madsen (CEGE, Católica Porto Business School, Portugal & Universidade Católica Portuguesa, Porto, Portugal), Paata Bukhrashvili (Ilia State University, Georgia)

Digital Marketing Strategies and Models for Competitive Business

Filipe Mota Pinto (Polytechnic Institute of Leiria, Portugal), Teresa Guarda (Universidad Peninsula de Santa Elena (UPSE), Ecuador)

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares (School of Economics and Management, University of Minho, Portugal), Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)

Handbook of Research on Decision-Making Techniques in Financial Marketing

Hasan Dinçer (Istanbul Medipol University, Turkey), Serhat Yüksel (İstanbul Medipol University, Turkey)

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Sumesh Singh Dadwal (Northumbia University, London, UK)

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Cecilia Silvestri (University of Tuscia, Viterbo, Italy), Michela Piccarozzi (University of Tuscia, Viterbo, Italy), Barbara Aquilani (University of Tuscia, Viterbo, Italy)