Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Indexed In: SCOPUS
Release Date: September, 2010|Copyright: © 2011 |Pages: 316
DOI: 10.4018/978-1-61692-877-3
ISBN13: 9781616928773|ISBN10: 1616928778|EISBN13: 9781616928797
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Description & Coverage
Description:

Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products.  Digital products involve some combination of text, images, audio, video, and computer programs. They have unique advantages such as very low marginal costs for production, storage, and distribution, but also involve the disadvantage of increased opportunities for product piracy.

Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives covers a wide range of digital product management issues and offers some insight into real-world practice and research findings. Experts in several disciplines from around the world offer their views on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Accounting for digital products
  • Digital convergence
  • Digital technology in the 21st century
  • DRM protection technologies
  • Financing digital product companies
  • How digital product companies can use social media
  • Piracy, copyright and consumers' rights
  • Pricing in the digital age
  • Software as a service
Reviews & Statements

In all, Digital Product Management, Technology, and Practice is a welcome and unique addition to the scholarly literature – furnishing timely coverage of an important phenomenon that is an essential ingredient for business success.

– Clyde W. Holsapple, University of Kentucky
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Editor/Author Biographies
Troy J. Strader is Professor of Information Systems in the Drake University College of Business and Public Administration. Dr. Strader received his Ph.D. in Business Administration (Information Systems) from the University of Illinois at Urbana-Champaign in 1997. He has taught computer programming and technology strategy courses and his research interests include digital product management, online consumer behavior, information technology adoption, mobile commerce, and the impact of the Internet and e-business on initial public offerings. Dr. Strader has published in the International Journal of E-Commerce, Communications of the ACM, the European Journal of Information Systems, the Journal of the Association of Information Systems, Decision Support Systems, and other academic and practitioner journals and books. He has co-edited two books, the Handbook on Electronic Commerce, and Mobile Commerce: Technology, Theory and Applications. Prior to beginning his faculty career he worked as a computer programmer and information systems analyst.
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Editorial Advisory Board
  • Stephen Burgess, Victoria University, Australia
  • William Cheng-Chung Chu, TungHai University, Taiwan
  • Michele Gribbins, University of Illinois - Springfield, USA
  • Gary Hackbarth, Northern Kentucky University, USA
  • Anthony Hendrickson, Creighton University, USA
  • Philip Houle, Drake University, USA
  • Ric Jentzsch, Compucat Research Pty Ltd, Australia
  • Chip Miller, Drake University, USA
  • Matthew Nelson, Illinois State University, USA
  • Juergen Seitz, Baden-Wuerttemberg Cooperative State University Heidenheim, Germany
  • Michael Shaw, University of Illinois, Urbana-Champaign, USA
  • Reima Suomi, University of Turku, Finland
  • Yi-Minn (Minnie) Yen, University of Alaska - Anchorage, USA
  • Hans-Dieter Zimmermann, FHS St. Gallen University of Applied Sciences, Switzerland