Call for Chapters: Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Editors

Jorge Remondes, Instituto Superior de Entre Douro e Vouga & ISCAP, Instituto Politécnico do Porto, Portugal
Paulo Madeira, Instituto Superior de Entre Douro e Vouga, Portugal
Carlos Alves, Instituto Superior de Entre Douro e Vouga, Portugal

Call for Chapters

Proposals Submission Deadline: March 15, 2023
Full Chapters Due: July 13, 2023
Submission Date: July 13, 2023

Introduction

In the digital era, it is essential for global companies to use effective personalization in their digital marketing and advertising strategies. Further, these technologies can help economies grow and develop, providing a better quality of life for their populations. This book explores the knowledge, skills, and processes behind effective personalization and programmatic advertising.

Objective

This work matters to the target audiences and potential uses as it is a current and decisive theme for companies and the academy. New content that can be published will help in the decision-making process of companies and the learning process of students and researchers. Connecting with consumers through effective personalization and programmatic advertising are underway, and the need for knowledge is growing day by day. Research in this area needs visibility and sharing as the market seeks the change.

Target Audience

The target audience of this book will be composed of:
- Researchers;
- Teachers;
- Students;
- Professionals.

Recommended Topics

- Digital Marketing Strategies
- Personalised Marketing
- Digital Communication Strategies
- Personalised Communication
- Online Advertising Strategies
- Programmatic Advertising
- Digital Public Relations Strategies
- Media Campaigns
- Media Analytics
- Desinformation
- Communication Crisis
- Brand Awareness
- Earned Media
- Internal communication strategies and tools
- Marketing performance
- Marketing Automation
- Artificial Intelligence
- Augmented Reality
- Multichannel marketing
- Immersive technologies

Submission Procedure

Researchers and practitioners are invited to submit on or before March 15, 2023, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by March 29, 2023 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by July 13, 2023, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Connecting With Consumers Through Effective Personalization and Programmatic Advertising. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2024.



Important Dates

March 15, 2023: Proposal Submission Deadline
March 29, 2023: Notification of Acceptance
July 13, 2023: Full Chapter Submission
September 10, 2023: Review Results Returned
October 22, 2023: Final Acceptance Notification
November 5, 2023: Final Chapter Submission



Inquiries

Jorge Remondes
Instituto Superior de Entre Douro e Vouga & ISCAP, Instituto Politécnico do Porto
j.remondes@doc.isvouga.pt

Paulo Madeira
Instituto Superior de Entre Douro e Vouga
p.santos@doc.isvouga.pt

Carlos Alves
Instituto Superior de Entre Douro e Vouga
c.alves@doc.isvouga.pt



Classifications


Business and Management; Computer Science and Information Technology; Medical, Healthcare, and Life Sciences; Media and Communications; Science and Engineering
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