Advances in Educational Marketing, Administration, and Leadership (AEMAL): 146 Volumes

Series Editor(s): Siran Mukerji (IGNOU, India) and Purnendu Tripathi (IGNOU, India)

ISSN: 2326-9022|EISSN: 2326-9030

Select a Format:

Institutions: Print

PriceINSTITUTION ACCESS

$19,220.00 Institutions: Print

$19,160.00 Institutions: Perpetual

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List Price: $31,160.00

Description

With more educational institutions entering into public, higher, and professional education, the educational environment has grown increasingly competitive. With this increase in competitiveness has come the need for a greater focus on leadership within the institutions, on administrative handling of educational matters, and on the marketing of the services offered.

The Advances in Educational Marketing, Administration, & Leadership (AEMAL) Book Series strives to provide publications that address all these areas and present trending, current research to assist professionals, administrators, and others involved in the education sector in making their decisions.

Topics Covered

Academic Administration
Academic Pricing
Advertising and Promotion of Academic Programs and Institutions
Consumer Behavior
Direct marketing of educational programs
Educational Finance
Educational Leadership
Educational Management
Educational Marketing Campaigns
Enrollment Management
Faculty Administration and Management
Governance in P-12 and Higher Education
Marketing Theories within Education
Students as Consumers
Technologies and Educational Marketing

Titles in Series

Socio-Economic Implications of Global Educational Inequalities

Gamze Sart (Istanbul University-Cerrahpaşa, Turkey), Gokce Tekin Turhan (Nisantasi University, Turkey), Pınar Tokal (Netkent Mediterranean Research and Science University, Turkey)

As societies strive for progress, the need to ensure equal access to education for all, irrespective of socioeconomic, ethnic, or gender backgrounds, emerges as a pi...

Challenging Bias and Promoting Transformative Education in Public Schooling Through Critical Literacy

Lyndsey Aubin Benharris (Fitchburg State University, USA), Katharine Covino (Fitchburg State University, USA)

Public schooling faces a significant problem: the acquisition of literacy perpetuates biases and hampers inclusive and transformative education. Challenging Bias and...

Social Psychology Theories and Methods in Education

Zeinab Zaremohzzabieh (Universiti Putra Malaysia, Malaysia), Haslinda Abdullah (Universiti Putra Malaysia, Malaysia), Seyedali Ahrari (Universiti Putra Malaysia, Malaysia)

The integration of social psychology and school education has long been a challenge for scholars, hindering progress in understanding student behavior and effective...

Leading and Managing Change for School Improvement

Nadire Gülçin Yildiz (Istanbul Medipol University, Turkey)

With the changing nature of education, school leaders and administrators must acknowledge the dynamic nature of schools so that they can effectively take up the chal...

Implementing Transformative Education With Participatory Action Research

Bal Chandra Luitel (Kathmandu University School of Education, Nepal), Bhimsen Devkota (Tribhuvan University, Nepal), Sheri Bastien (Norwegian University of Life Sciences, Norway), Bishal K. Situala (Agricultural University of Life Sciences, Norway)

Academic scholars face a critical problem in today's educational landscape: the pressing need for transformative approaches that can address the complex challeng...

Autoethnographic Tactics to Closing the Gap on Educational Attainment

Anika Chanell Thrower (Borough of Manhattan Community College/CUNY, USA), Alex Evangelista (Borough of Manhattan Community College/CUNY, USA)

The history of education attainment in underrepresented populations, the education gap, undereducation, and socio-economic status have a multitude of cumulative caus...

Handbook of Research on Critical Issues and Global Trends in International Education

Megel Ricardo Barker (ABA Oman International School, UK), Robyn Conrad Hansen (Northern Arizona University, USA), Liam Hammer (Victorian Institute of Teachers, Australia)

The Handbook of Research on Critical Issues and Global Trends in International Education addresses the growing complexity and diversity of international schools by e...

Handbook of Research on Climate Change Education for Sustainable Development

Jared Keengwe (University of North Dakota, USA), Benard O. Nyatuka (Kisii University, Kenya)

The Handbook of Research on Climate Change Education for Sustainable Development , led by experienced editor Jared Keengwe, is a must-read for academic scholars conc...

The Role of Faith and Religious Diversity in Educational Practices

Jason DeHart (The University of Tennessee, Knoxville, USA)

The neglect of faith and religious diversity within educational practices poses a significant challenge in fostering inclusive learning environments. The current edu...

Interrogating Race and Racism in Postsecondary Language Classrooms

Xiangying Huo (University of Toronto, Canada), Clayton Smith (University of Windsor, Canada)

Postsecondary language classrooms perpetuate racial discrimination and linguistic inequalities, posing a significant problem for racialized students who face institu...

Promoting Crisis Management and Creative Problem-Solving Skills in Educational Leadership

Afzal Sayed Munna (University of Sunderland in London, UK), Uzoechi Nwagbara (University of Sunderland in London, UK), Yahaya Alhassan (University of Sunderland in London, UK)

In the dynamic field of education, leaders confront unprecedented challenges necessitating effective crisis management and creative problem-solving skills. The Covid...

Canadian Education Law and Global Comparative Studies for Teachers and Administrators

Xiaobin Li (Brock University, Canada)

Promoting Inclusive Education Through the Integration of LGBTIQ+ Issues in the Classroom

Francisco Javier Palacios-Hidalgo (University of Córdoba, Spain), Cristina A. Huertas-Abril (University of Córdoba, Spain)

As diversity based on gender identity and sexual orientation remains a target for discrimination, exclusion, and violence in multiple contexts, it is necessary to ad...

Enrollment and Retention Strategies for 21st Century Higher Education

Rayshawn L. Eastman (Mount St. Joseph University, USA)

Many higher education institutions are dependent on student enrollment as a means to be financially stable. Institutions’ dependence on enrollment is not just pertin...

Culturally Responsive Leadership for Social Justice and Academic Equity for All

Bethel E. Cager (Xavier University of Louisiana, USA), Jill Tussey (Buena Vista University, USA), Leslie Haas (Xavier University of Louisiana, USA), Monica Galloway Burke (Western Kentucky University, USA)

The roles of school leaders are ever-expanding. Along with the increase comes heightened expectations to create and sustain school environments that embrace the cult...

Becoming and Supporting Online Adjunct Faculty in a Gig Economy

Jennifer L. Robinson (University of Arizona Global Campus, USA)

A gig economy is a system where employers hire independent and qualified workers for short-term contracts. While this might seem like a system worlds away from highe...

Advocating and Empowering Diverse Families of Students With Disabilities Through Meaningful Engagement

Millicent M. Musyoka (Lamar University, USA), Guofeng Shen (University of Northern Colorado, USA)

Family engagement varies in education literature and often includes collaboration, involvement, and partnership. The term “family in schools” has changed to include...

Closing the Educational Achievement Gap for Students With Learning Disabilities

Florence Nyemba (University of Cincinnati, USA), Rufaro Audrey Chitiyo (Tennessee Technological University, USA)

Recently, there has been a growing demand for diversity and inclusion in schools worldwide to ensure effective learning for every student. Efforts have been made to...

Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn

Chahna Gonsalves (King's Business School, King's College London, UK), Jayne Pearson (King's Academy, King's College London, UK)

Assessment by rubrics has emerged as a tool with great potential to guide successful student learning from a competency-based approach. Rubrics, as instruments that...

The Struggle for Justice, Equity, and Peace in the Global Classroom

Marva McClean (Independent Researcher, USA)

In the current state of global upheaval with the rallying call for human rights and justice for people who have been historically marginalized, the curriculum must b...

Expanding the Vision of Rurality in the US Educational System

Jarrett Moore (Black Hills State University, USA), Louise M. Yoho (Southern Illinois University, United States)

The dominant narratives of US rurality within educational research and literature centers on the Appalachian and southern US perspectives. However, there is a need t...

Tools, Exercises, and Strategies for Coping With Complexity

Rune Storesund (University of California, Berkeley, USA), Ian I. Mitroff (University of California, Berkeley, USA)

Tools, Exercises, and Strategies for Coping With Complexity is a comprehensive guide that addresses the challenges of navigating an increasingly complex world. The b...

Cases on Current Issues, Challenges, and Opportunities in School Counseling

Sladjana S. Rakich (National University, USA)

The counseling profession has greatly evolved from its vocational roots in the early 20th century. New professional demands resulting from dynamic student needs are...

Successful Pathways for the Well-Being of Black Students

Fumane Portia Khanare (University of Johannesburg, South Africa), Brenda L.H. Marina (Myntrmi International, LLC, USA)

A grassroots understanding of well-being can be an effective approach to meeting the needs of children in low-resource settings. Due to this, evidence on how to sust...

Considerations on Education for Economic, Social, and Environmental Sustainability

Gamze Sart (Istanbul University-Cerrahpasa, Turkey)

Considerable increases in economic growth and development, population, and urbanization have been experienced in the world as of the industrial revolution, but signi...

Addressing Violence in the U.S. Public School System

Jeffrey D. Herron (Campbellsville University, USA), Sharon R. Sartin (Campbellsville University, USA), Joseph Budd (Campbellsville University, USA)

Over the past several years, American educational institutions have seen an increase in violence in general, but more specifically, gun violence by students. There h...

The Role of Educators as Agents and Conveyors for Positive Change in Global Education

Jabbar A. Al-Obaidi (Bridgewater State University, USA), Jacquelynne Anne Boivin (Bridgewater State University, USA), Madhusudana N. Rao (Bridgewater State University, USA)

The COVID-19 pandemic demonstrated the necessity for establishing practical strategic global education collaboration throughout the world. The challenges are serious...

Restructuring Leadership for School Improvement and Reform

Asma Khaleel Abdallah (United Arab Emirates University, UAE), Ahmed M. Alkaabi (United Arab Emirates University, UAE)

The quality of school leadership has a big impact on improvement and inspection outcomes. Good school leaders ensure that their teachers have the resources they need...

Handbook of Research on Solutions for Equity and Social Justice in Education

James Etim (Winston-Salem State University, USA), Alice Etim (Winston-Salem State University, USA)

Education’s role should further social justice, prepare students to compete for higher social positions, train workers, and engage students so that they become activ...

Challenges of the Educational System in Contemporary Society

Jordi Manuel Antolí Martínez (University of Alicante, Spain)

The educational system across the world has experienced a significant transformation just within the past two decades. With this transformation came an array of chal...

Handbook of Research on Race, Culture, and Student Achievement

Jared Keengwe (University of North Dakota, USA)

There is growing pressure on teachers and other educators to understand and adopt culturally relevant pedagogies as well as strategies to work with diverse groups of...

The Future of Black Leadership in Higher Education: Firsthand Experiences and Global Impact

John A. Kuykendall (University of Indianapolis, USA), Dimitra Jackson Smith (Texas A&M University - Commerce, USA), Joy M. Jackson (University of Arkansas at Pine Bluff, USA), Dantrayl Smith (Tarrant County College, USA), LaVelle Hendricks (Texas A&M University - Commerce, USA)

High-quality higher education leadership is critical to student engagement, persistence, and graduation outcomes. With higher education institutions pushing for Blac...

Using Self-Efficacy for Improving Retention and Success of Diverse Student Populations

Jeffrey Herron (Campbellsville University, USA)

Despite the many strides that have been made in diversity, equity, and inclusion, many educational systems across the world continue to struggle with equality in edu...

Approaching Disparities in School Discipline: Theory, Research, Practice, and Social Change

Anthony Troy Adams (Clark Atlanta University, USA)

School discipline is a leading cause of inequities in educational opportunities and contributes to the achievement gap. To understand where these disparities origina...

Comparative Research on Educational Policy Responses to the COVID-19 Pandemic: Eastern vs. Western Perspectives

Muhammad Abid Malik (Beaconhouse National University, Pakistan), Bulent Akkaya (Manisa Celal Bayar University, Turkey), Donta S. Harper (Argosy University, USA)

The COVID-19 pandemic has caused unprecedented ripples throughout society, bringing many sectors and fields, including education, to a virtual halt or forcing them t...

Handbook of Research on Educational Leadership and Research Methodology

Viktor Wang (California State University, San Bernardino, USA)

Education inevitably influences society and our future. As literature and experience tells, educational leaders impact not only their institutions, but ultimately th...

Black Female Leaders in Academia: Eliminating the Glass Ceiling With Efficacy, Exuberance, and Excellence

Jennifer T. Butcher (Abilene Christian University, USA)

Discussions surrounding the bias and discrimination against women in business have become paramount within the past few years. From wage gaps to a lack of female boa...

Implementing Diversity, Equity, Inclusion, and Belonging in Educational Management Practices

Abeni El-Amin (Fort Hays State University, USA & Shenyang Normal University, China)

The social and political changes of this era have created a fundamental shift in how businesses view the impact of diversity, equity, inclusion, and belonging (DEIB)...

Handbook of Research on Social Justice and Equity in Education

Jared Keengwe (University of North Dakota, USA)

There is growing pressure on teachers and other educators to understand and adopt the best ways to work with the various races, cultures, and languages that diverse...

Education Reform in the Aftermath of the COVID-19 Pandemic

Oluwunmi Ariyo (Durham Technical Community College, USA), Ansa Reams-Johnson (Florida State College at Jacksonville, USA)

The COVID-19 pandemic caused institutions to rethink traditional practices and consider new ways of learning and approaching students, faculty, and staff. Though not...

Policies and Procedures for the Implementation of Safe and Healthy Educational Environments: Post-COVID-19 Perspectives

Malika Haoucha (University Hassan II of Casablanca, Morocco)

The COVID-19 pandemic has impacted all aspects of human existence—including the education sector. The pandemic has triggered a paradigm shift in the future of educat...

Cases on Global Innovative Practices for Reforming Education

Sriya Chakravarti (Higher Colleges of Technology, UAE), Bistra Boukareva (Higher Colleges of Technology, UAE)

The contemporary education system is disrupted by the plethora of emerging technologies, the aftermath of the COVID-19 pandemic, global financial woes, and the ever-...

Handbook of Research on Asian Perspectives of the Educational Impact of COVID-19

M. Rezaul Islam (University of Dhaka, Bangladesh & Universiti Sains Malaysia, Malaysia & University of Johannesburg, South Africa), Santosh Kumar Behera (Kazi Nazrul University, India), Lamhot Naibaho (Christian University of Indonesia, Indonsia)

The COVID-19 pandemic affected a wide range of global sectors, but one of the most important is education. The transition from classroom to computer screen was a dif...

Handbook of Research on Policies and Practices for Assessing Inclusive Teaching and Learning

Eleni Meletiadou (London Metropolitan University, UK)

Inclusivity is a crucial factor in assessment design as fair assessment must reflect the needs of a diverse student body. Assessment practices should also be cultura...

Handbook of Research on Challenging Deficit Thinking for Exceptional Education Improvement

Richard D. Williams (American University, USA)

Exceptional education, also known as special education, is often grounded within exclusive and deficit mindsets and practices. Research has shown perpetual challenge...

Education as the Driving Force of Equity for the Marginalized

Jacquelynne Anne Boivin (Bridgewater State University, USA), Heather Pacheco-Guffrey (Bridgewater State University, USA)

In the USA, racism is the most widespread root of oppression. Black people in America, specifically, have suffered from centuries of discrimination and still struggl...

African American Leadership and Mentoring Through Purpose, Preparation, and Preceptors

Henrietta Williams Pichon (New Mexico State University, USA), Yoruba Mutakabbir (Texas Southern University, USA)

The lack of African Americans in leadership roles within the academy creates a real crisis in the leadership pipeline. One of the problems could be that the pathways...

Leadership and Management Strategies for Creating Agile Universities

Thomas M. Connolly (DS Partnership, UK), Stephen Farrier (Independent Researcher, UK)

The global higher education sector has changed dramatically as universities continue to face unprecedented challenges associated with the COVID-19 pandemic. Many are...

Developing Entrepreneurial Ecosystems in Academia

Muhammad Nawaz Tunio (Greenwich University, Karachi, Pakistan & Alpen Adria University, Klagenfurt, Austria), Erum Shaikh (The University of Modern Sciences, Tando Muhammad Khan, Pakistan), Kiran Chaudhary (Shivaji College, University of Delhi, India), Tiep Le Thanh (Ho Chi Minh City University of Economics and Finance, Vietnam)

Economic challenges are becoming very difficult to manage throughout the world, and entrepreneurship can play a key role in handling these new realities. Due to this...

Impact of School Shootings on Classroom Culture, Curriculum, and Learning

Gordon A. Crews (The University of Texas Rio Grande Valley, USA)

Different areas of inquiry have addressed the tragedy of school shootings and their deeply disruptive impacts upon school culture, classrooms, and student learning i...

Policy and Practice Challenges for Equality in Education

Theresa Neimann (Oregon State University, USA), Jonathan J. Felix (RMIT University, Vietnam), Elena Shliakhovchuk (National Transport University, Ukraine), Lynne L. Hindman (Oregon State University, USA)

Well-educated populations are important aspects of any contemporary society, as education increases national and global development and the positive expansion of com...

Assessing University Governance and Policies in Relation to the COVID-19 Pandemic

Mansoor A. Alaali (Ahlia University, Bahrain)

In response to the COVID-19 pandemic, universities around the globe have taken numerous extraordinary measures and implemented many changes to their strategic, opera...

Building Integrated Collaborative Relationships for Inclusive Learning Settings

Dena AuCoin (Purdue University Global, USA)

As a result of the mandates of the Individual with Disabilities Education Improvement Act (IDEIA), inclusive practices have become the norm for addressing the needs...

Investigating the Roles of School Management Teams in Curriculum Delivery

Ailwei Solomon Mawela (University of South Africa, South Africa), Micheal M. van Wyk (University of South Africa, South Africa), Lazarus Lebeloane (University of South Africa, South Africa), Awelani V. Mudau (University of South Africa, South Africa)

The COVID-19 pandemic has introduced a new paradigm in education that has forced school management teams to re-imagine their curricula delivery functions and obligat...

International Beliefs and Practices That Characterize Teacher Effectiveness

Leslie W. Grant (School of Education, William & Mary, USA), James H. Stronge (School of Education, William & Mary, USA), Xianxuan Xu (Virginia Department of Education, USA)

Research surrounding teacher quality and teacher effectiveness has continued to grow and become even more prominent as teaching has become more professionalized glob...

Women and Leadership in Higher Education During Global Crises

Heidi L. Schnackenberg (State University of New York at Plattsburgh, USA), Denise A. Simard (State University of New York at Plattsburgh, USA)

Women leaders and the COVID-19 pandemic are currently trending in the news. Major news outlets are all offering their positive opinions on how world-wide women leade...

Empowering Formal and Informal Leadership While Maintaining Teacher Identity

Bryan S. Zugelder (James Madison University, USA)

Teacher leadership remains at the forefront of conversations in teacher education, with discussions on recruitment, retention, and effectiveness. Teachers are at the...

A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities

Charles Underwood (University of California, Berkeley, USA), Mara Welsh Mahmood (University of California, Berkeley, USA), Olga Vásquez (University of California, San Diego, USA)

In a time of worldwide turmoil and pervasive social displacement, universities and communities have come together to meet these urgent challenges in order to support...

Emerging Strategies for Public Education Reform

Marquis Carter Grant (Grand Canyon University, USA)

The adaptability of public education is essential for the success of students and education professionals alike. Comprehensive reform that promotes equality and equi...

Educational Reform and International Baccalaureate in the Asia-Pacific

David Gregory Coulson (Ritsumeikan University, Japan), Shammi Datta (Tokyo Gakugei University, Japan), Michael James Davies (Ritsumeikan University, Japan)

The need to reform secondary-level education to prepare young people for new economic realities has emerged. In an age of constant career changing, cognitive flexibi...

Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities

Linda A. Catelli (Queens College of the City University of New York (CUNY), USA)

Now more than ever, the collaboration of researchers and practitioners from both PreK-12 and higher education in partnership and in research is imperative for solvin...

Preventing and Reducing Violence in Schools and Society

Swaranjit Singh (Independent Researcher, USA), Nancy D. Erbe (California State University, Dominguez Hills, USA)

In recent years, different regions of the world have been unfortunately experiencing an increase in violent acts within various communities. For example, the United...

Handbook of Research on Character and Leadership Development in Military Schools

Mark Patrick Ryan (National University, USA), Timothy L. Weekes (Holy Names University, USA)

Military academies have served youth for more than a century with proud traditions of producing graduates who are scholars, leaders, and athletes who adhere to a cod...

Hispanic Women/Latina Leaders Overcoming Barriers in Higher Education

Daisy Indira Barrón (Missouri State University, USA)

Though the percentage of Hispanics in universities continues to grow, few Hispanic women/Latinas advance into leadership positions; instead, many are constrained by...

Improving University Reputation Through Academic Digital Branding

Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain)

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a dig...

Developing an Intercultural Responsive Leadership Style for Faculty and Administrators

Ashley D. Spicer-Runnels (Texas A&M University-San Antonio, USA), Teresa E. Simpson (Lamar University, USA)

College student populations are becoming increasingly more diverse as students from diverse backgrounds have greater access to higher education. Additionally, govern...

Professional and Ethical Consideration for Early Childhood Leaders

Denise D. Cunningham (Missouri State University, USA)

Early childhood educators are keenly aware of the importance of a child’s transition to “real school.” This transition is occurring earlier in a child’s life now tha...

Implementing Culturally Responsive Practices in Education

Tricia Crosby-Cooper (National University, USA)

With the recent increase of student diversity in the educational system, there is a need for cultural responsiveness. Cultural responsiveness, or culturally responsi...

Cases on Strategic Partnerships for Resilient Communities and Schools

Ursula Thomas (Perimeter College, Georgia State University, USA)

As the importance of public education increases both globally and nationally, partnerships between schools and their community become key to each other's success...

Transforming a School Community Through Restorative Practices: Emerging Research and Opportunities

Holli Vah Seliskar (Purdue University Global, USA)

Restorative practices in schools emphasize a focus on non-punitive strategies to handle student disciplinary issues within schools and can include practices such as...

Learning Styles and Strategies for Management Students

Luísa Cagica Carvalho (Polytechnic Institute of Setubal, Portugal & CEFAGE, University of Évora, Portugal), Adriana Backx Noronha (University of São Paulo, Brazil), Crisomar Lobo de Souza (University Pontifice of São Paulo, Brazil)

Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the w...

Multidisciplinary Approach to Entrepreneurship Education for Migrants

Selma Mosquera (ISCSP, Lisbon University, Portugal & Visconde de Cairu Foundation, Brazil), Patrícia Jardim da Palma (ISCSP, Lisbon University, Portugal)

Interest in the field of entrepreneurship is at an all-time high; coincidentally, migration is increasingly changing the landscape of employment. Many migrants find...

Handbook of Research on Leadership Experience for Academic Direction (LEAD) Programs for Student Success

Geri Salinitri (University of Windsor, Canada)

Leadership Experience for Academic Directions (LEAD) is a program that was developed as a service learning program for teacher candidates in preparation for the teac...

Evidence-Based Faculty Development Through the Scholarship of Teaching and Learning (SoTL)

Rachel C. Plews (Haute école pédagogique du canton de Vaud, Switzerland), Michelle L. Amos (University of Central Missouri, USA)

Educational developers play a central role in supporting faculty members and informing their ongoing professional development programming through the scholarship of...

Utilizing Technology, Knowledge, and Smart Systems in Educational Administration and Leadership

Mehmet Durnali (Ereğli Faculty of Education, Zonguldak Bülent Ecevit University, Turkey)

Within educational organizations, administration and leadership are relied upon for the allocation of resources as well as the optimization of processes that can inc...

Handbook of Research on Literacy and Digital Technology Integration in Teacher Education

Jared Keengwe (University of North Dakota, USA), Grace Onchwari (University of North Dakota, USA)

With widespread testing and standards-driven curriculum and accountability pressure in public schools, teachers are expected to be highly skilled practitioners. Ther...

Enhancing Teaching and Leadership Initiatives With Teacherpreneurs: Emerging Research and Opportunities

Pam Epler (Youngstown State University, USA)

There are three types of teacherpreneurs: classroom, business, and consultant teacherpreneurs. Classroom teacherpreneurs inspire and motivate students to be the best...

Leveraging Technology to Improve School Safety and Student Wellbeing

Stephanie P. Huffman (Missouri State University, USA), Stacey Loyless (University of Central Arkansas, USA), Shelly Albritton (University of Central Arkansas, USA), Charlotte Green (University of Central Arkansas, USA)

From implementation in the classroom to building security, technology has permeated all aspects of education throughout the United States. Though hardware has been d...

Addressing Multicultural Needs in School Guidance and Counseling

Simon George Taukeni (University of Namibia, Namibia)

Globalization and shifting demographics have led to a call for an immediate change in education-based counseling. Future school counselors must be equipped with 21st...

Emerging Methods and Paradigms in Scholarship and Education Research

Lorraine Ling (La Trobe University, Australia), Peter Ling (Swinburne University of Technology, Australia)

There is a renaissance in the use of the term “scholarship,” as it is being used to define areas of academic endeavour, describe academic work and achievements, and...

Cases on Global Leadership in the Contemporary Economy

Ivonne Chirino-Klevans (Kenan-Flagler Business School, University of North Carolina, Chapel Hill, USA & International School of Management, Paris, France)

Organizations who want to keep their competitive advantage in global markets need to be able to successfully operate across cultures. The challenge is that there are...

Strategic Leadership in PK-12 Settings

Johnny R. O'Connor (Lamar University, USA)

Despite the varied perceptions or ideologies of strategic leadership, educational leaders are expected to become more tactical in their leadership by leading more pr...

Handbook of Research on Social Inequality and Education

Sherrie Wisdom (Lindenwood University, USA), Lynda Leavitt (Lindenwood University, USA), Cynthia Bice (Miami Dade College, USA)

In comparing one public school to another, discussions frequently include talk concerning the socioeconomics of a school or district, which then leads to talk about...

Women's Influence on Inclusion, Equity, and Diversity in STEM Fields

Ursula Thomas (Perimeter College, Georgia State University, USA), Jill Drake (University of West Georgia, USA)

Women are typically not well represented in STEM fields. These same women experience difficulties in advocacy and leadership, as well as hiring and promotion. Women...

New Age Admissions Strategies in Business Schools

Shalini Kalia (S.P. Jain School of Global Management, India), Lubna Nafees (Appalachian State University, USA)

Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify a...

Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities

Julia Margarete Puaschunder (Columbia University, USA & Princeton University, USA & The New School, USA)

Intergenerational equity constraints herald a call for intergenerational equity – the fairness to provide an at least as favorable standard of living as enjoyed toda...

Global Perspectives on Inclusive Teacher Education

Bethany M. Rice (Endicott College, USA)

Inclusive teacher preparation varies greatly in format and practice, yet programs grapple with the same underlying challenges: which practices work and where do they...

University Governance and Academic Leadership in the EU and China

Chang Zhu (Vrije Universiteit Brussel, Belgium), Merve Zayim-Kurtay (Vrije Universiteit Brussel, Belgium)

Institutions of higher education across the world are expected to contribute to the resolution of economic, social, and environmental problems and to respond to them...

Faculty Roles and Changing Expectations in the New Age

Yukiko Inoue-Smith (University of Guam, Guam)

This title is an IGI Global Core Reference for 2019 as it highlights the profound shift from traditional teacher-centered methods to learner-centered methods. This p...

Technology Leadership for Innovation in Higher Education

Yufeng Qian (Louisiana State University, USA), Guiyou Huang (Louisiana State University of Alexandria, USA)

Higher education today faces several challenges including soaring cost, rising student debt, declining state support, and a staggering dropout rate. Digital technolo...

Vocational Identity and Career Construction in Education

Tuncer Fidan (Mehmet Akif Ersoy University, Turkey)

Over the years, careers have transformed to be flexible and changing rather than stable, life-long commitments to an organization. As such, making work meaningful, c...

Handbook of Research on Education for Participative Citizenship and Global Prosperity

José A. Pineda-Alfonso (University of Seville, Spain), Nicolás De Alba-Fernández (University of Seville, Spain), Elisa Navarro-Medina (University of Seville, Spain)

Active participation in processes of change are an essential aspect of community participation, and proper recognition of opportunities for participation facilitate...

Overcoming Challenges and Creating Opportunity for African American Male Students

Jennifer T. Butcher (Abilene Christian University, USA), Johnny R. O'Connor Jr. (Lamar University, USA), Freddie Titus (Lamar University, USA)

This title is an IGI Global Core Reference for 2019 as it provides solution-oriented approaches to confronting, confirming, and mitigating perpetual disparities with...

Predictive Models for School Leadership and Practices

Ismail Hussein Amzat (International Islamic University Malaysia, Malaysia)

A successful administrator is one who applies suitable or appropriate leadership styles in various situations or contexts. It is crucial to investigate how effective...

Marketing Initiatives for Sustainable Educational Development

Purnendu Tripathi (Arab Open University, Saudi Arabia), Siran Mukerji (Arab Open University, Saudi Arabia)

Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of s...

Mentorship Strategies in Teacher Education

Kenan Dikilitas (Bahçeşehir University, Istanbul, Turkey), Enisa Mede (Bahçeşehir University, Turkey), Derin Atay (Bahçeşehir University, Turkey)

Mentoring in teacher education has been a key issue in ensuring the healthy development of teacher learning. Variety in the actualization of mentoring can lead to th...

Equity, Equality, and Reform in Contemporary Public Education

Marquis C. Grant (Grand Canyon University, USA)

Equality and equity are often mischaracterized as interchangeable terms in public education. This may explain why efforts towards reform and restructure are often no...

Handbook of Research on Service-Learning Initiatives in Teacher Education Programs

Tynisha D. Meidl (St. Norbert College, USA), Margaret-Mary Sulentic Dowell (Louisiana State University, USA)

Teacher education programs serve traditional and non-traditional students and develop teachers to enter a range of teaching environments. Approaching teacher educati...

Faculty Mentorship at Historically Black Colleges and Universities

Cassandra Sligh Conway (South Carolina State University, USA)

An important aspect of higher education is the mentorship of junior faculty by senior faculty. Addressing the vital role mentorship plays in an academic institution’...

Social Justice and Parent Partnerships in Multicultural Education Contexts

Katherine E.L. Norris (West Chester University of Pennsylvania, USA), Shartriya Collier (California State University – Northridge, USA)

This title is an IGI Global Core Reference for 2019 as it provides essential research on cooperation between parents and school personnel. Containing scholarly work...

Cases on Global Competencies for Educational Diplomacy in International Settings

Brad E. Bizzell (Radford University, USA), Rebecca Counts Kahila (Independent Researcher, USA), Patricia A. Talbot (Radford University, USA)

Teaching abroad is one promising pathway to educational diplomacy and positive international relations. As opportunities to teach internationally increase, educators...

The Role of Advisory Committees in Biomedical Education and Workforce Development: Emerging Research and Opportunities

Argentina Ornelas (University of Texas MD Anderson Cancer Center, USA), Julie Neal (Independent Researcher, USA)

In an effort to create a more educated workforce in the United States, many community colleges are implementing the use of advisory groups to assist under-prepared s...

Engaged Scholarship and Civic Responsibility in Higher Education

Sharon L. Burton (Grand Canyon University, USA)

Beyond their educational value, university institutions can play a pivotal role in community improvement. By utilizing academic resources, these organizations can po...

Funding Challenges and Successes in Arts Education

Siu Challons-Lipton (Queens University of Charlotte, USA), Richard Emanuel (Alabama State University, USA)

The arts and humanities are considered to be a core academic subject under federal law. This designation grants these education programs the right to federal funds;...

Handbook of Research on Technology-Centric Strategies for Higher Education Administration

Purnendu Tripathi (Indira Gandhi National Open University (IGNOU), India), Siran Mukerji (Indira Gandhi National Open University (IGNOU), India)

Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked....

The Future of Accessibility in International Higher Education

Henry C. Alphin Jr. (Drexel University, USA), Roy Y. Chan (Indiana University, USA), Jennie Lavine (University of Hull, UK)

Education is the foundation to almost all successful lives, and it is important that a high level of schooling be available on a global scale. Studying the trends in...

Disability and Equity in Higher Education Accessibility

Henry C. Alphin, Jr. (Drexel University, USA), Jennie Lavine (University of Hull, UK), Roy Y. Chan (Indiana University, USA)

Education is the foundation to almost all successful lives. It is vital that learning opportunities are available on a global scale, regardless of individual disabil...

Handbook of Research on Science Education and University Outreach as a Tool for Regional Development

B. Pandu Ranga Narasimharao (Indira Gandhi National Open University IGNOU, India), Elizabeth Wright (Keck Graduate Institute (KGI), USA), Shashidhara Prasad (University of Mysore, India), Meghana Joshi (Keck Graduate Institute (KGI), USA)

Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can uti...

Deconstructing the Education-Industrial Complex in the Digital Age

Douglas Loveless (University of Auckland, New Zealand), Pamela Sullivan (James Madison University, USA), Katie Dredger (James Madison University, USA), Jim Burns (Florida International University, USA)

Developments in the education field are affected by numerous, and often conflicting, social, cultural, and economic factors. With the increasing corporatization of e...

Challenges Facing Female Department Chairs in Contemporary Higher Education: Emerging Research and Opportunities

Heidi L. Schnackenberg (SUNY Plattsburgh, USA), Denise A. Simard (SUNY Plattsburgh, USA)

Gender and diversity is a crucial area that requires more attention in multiple academic settings. As more women progress into leadership positions in academia, it b...

Moving Students of Color from Consumers to Producers of Technology

Yolanda Rankin (Spelman College, USA), Jakita Thomas (Auburn University, USA)

In recent years, diversity in learning environments has become a pivotal topic of conversation for educators. By enhancing underrepresented students’ computational t...

Methods and Paradigms in Education Research

Lorraine Ling (Victoria University, Australia & La Trobe University, Australia), Peter Ling (Swinburne University of Technology, Australia)

The tools used in data collection have the ability to influence the ways information is perceived and generated. Analyzing research processes is a concept that can b...

Digital Tools for Academic Branding and Self-Promotion

Marga Cabrera (Polytechnic University of Valencia, Spain), Nuria Lloret (Polytechnic University of Valencia, Spain)

Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can ef...

Assessing the Current State of Education in the Caribbean

Charmaine Bissessar (University of Roehampton Online, UK)

To meet the various needs of students, administrative policies and instructional techniques must consistently be improved upon. This allows schools to deliver a high...

World University Rankings and the Future of Higher Education

Kevin Downing (City University of Hong Kong, China), Fraide A. Ganotice, Jr. (The University of Hong Kong, China)

Delivering quality education to students while remaining competitive at an international level is only one of the many challenges universities face today. To attain...

Handbook of Research on Administration, Policy, and Leadership in Higher Education

Siran Mukerji (Indira Gandhi National Open University, India), Purnendu Tripathi (Indira Gandhi National Open University, India)

The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques al...

Student Experiences and Educational Outcomes in Community Engagement for the 21st Century

Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)

Today’s students face the challenge of finding a career and a passion while facing economic uncertainty. Service learning has the potential to challenge and inspire...

Literacy Program Evaluation and Development Initiatives for P-12 Teaching

Salika A. Lawrence (Medgar Evers College, City University of New York, USA)

Teacher leadership is a critical component of effective curriculum assessment and professional development. With teacher-led inquiry being utilized, schools can bett...

Community Engagement Program Implementation and Teacher Preparation for 21st Century Education

Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)

Education in the 21st century has been tasked with preparing students to begin the journey towards a place in their communities in which they feel fulfilled and auto...

Systemic Knowledge-Based Assessment of Higher Education Programs

Edgar Oliver Cardoso Espinosa (Instituto Politécnico Nacional, Mexico)

The true success of a nation can be measured by its ability to create, disseminate, and utilize knowledge through education. A quality education instills in students...

Applied Chaos and Complexity Theory in Education

Şefika Şule Erçetin (Hacettepe University, Turkey)

As a field of mathematical study, chaos and complexity theory analyzes the state of dynamical systems by evaluating how they interact, evolve, and adapt. Though this...

Promoting Global Peace and Civic Engagement through Education

Kshama Pandey (Dayalbagh Educational Institute, India), Pratibha Upadhyay (University of Allahabad, India)

It is easy to see that the world finds itself too often in tumultuous situations with catastrophic results. An adequate education can instill holistic knowledge, emp...

Handbook of Research on Organizational Justice and Culture in Higher Education Institutions

Nwachukwu Prince Ololube (Ignatius Ajuru University of Education, Nigeria)

Fairness in the workplace is a key element to the successful management and development of an organization. By evaluating the treatment of employees within education...

Developing Effective Educational Experiences through Learning Analytics

Mark Anderson (Edge Hill University, UK), Collette Gavan (Edge Hill University, UK)

The quality of students’ learning experiences is a critical concern for all higher education institutions. With the assistance of modern technological advances, educ...

Handbook of Research on Quality Assurance and Value Management in Higher Education

Walter Nuninger (Université de Lille, France), Jean-Marie Châtelet (Université de Lille, France)

The management of quality and sustainability in higher education institutions ensures that proper standards are maintained. Such enforced standardization allows for...

Campus Support Services, Programs, and Policies for International Students

Krishna Bista (Morgan State University, USA), Charlotte Foster (Missouri Western State University, USA)

Study abroad programs have proven beneficial for both the international student as well as the domestic community and school population interacting with the student....

Facilitating Higher Education Growth through Fundraising and Philanthropy

Henry C. Alphin Jr. (Drexel University, USA), Jennie Lavine (Higher Colleges of Technology, United Arab Emirates), Stormy Stark (Pennsylvania State University, USA), Adam Hocker (Pennsylvania State University, USA)

Many institutions facing dwindling state and government funding often rely on the patronage of others in order to establish monetary security. These donations assist...

Developing Successful Strategies for Global Policies and Cyber Transparency in E-Learning

Gulsun Eby (Anadolu University (College of Open Education), Turkey), T. Volkan Yuzer (Anadolu University (College of Open Education), Turkey), Simber Atay (Dokuz Eylul University (College of Art), Turkey)

The globalization of education has developed alongside the advancement of technological resources. By integrating these resources into the education system, better s...

Impact of Economic Crisis on Education and the Next-Generation Workforce

Patricia Ordóñez de Pablos (University of Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)

With the evolution of information technologies, mobile devices, and social media, educators must learn to build and utilize new forms of content delivery, new teachi...

Censorship and Student Communication in Online and Offline Settings

Joseph O. Oluwole (Montclair State University, USA), Preston C. Green III (University of Connecticut, USA)

While freedom of speech is a defining characteristic of the United States, the First Amendment right is often regulated within certain environments. For years, schoo...

Open Learning and Formal Credentialing in Higher Education: Curriculum Models and Institutional Policies

Shirley Reushle (University of Southern Queensland, Australia), Amy Antonio (University of Southern Queensland, Australia), Mike Keppell (Swinburne University of Technology, Australia)

The discipline of education is a multi-faceted system that must constantly integrate new strategies and procedures to ensure successful learning experiences. Enhance...

Examining the Impact of Community Colleges on the Global Workforce

Stephanie J. Jones (Texas Tech University, USA), Dimitra Jackson Smith (Texas Tech University, USA)

In an effort to create a more educated workforce in the United States, many community colleges are implementing new practices and strategies to assist under-prepared...

Cases on Leadership in Adult Education

Oitshepile MmaB Modise (University of Botswana, Botswana)

Strong leadership is the cornerstone of advancement. Nowhere is this more important than the field of education, where students undergo training to effectively overc...

Supporting Multiculturalism and Gender Diversity in University Settings

Molly Y. Zhou (Dalton State College, USA)

Despite modern technology and the focus on international business striving to make the world a smaller place, many organizations still struggle with the need for div...

Promoting Trait Emotional Intelligence in Leadership and Education

Shelly R. Roy (University of Charleston, USA & Fairmont State University/Pierpont Community and Technical College, USA)

Humans have the capacity to detect and experience a wide spectrum of emotions in everyday life. However, the ability to identify and interpret those emotions is not...

Multidimensional Perspectives on Principal Leadership Effectiveness

Kadir Beycioglu (Dokuz Eylul University, Turkey), Petros Pashiardis (Open University of Cyprus, Cyprus)

Exceptional management skills are crucial to success in educational environments. As school leaders, principals are expected to effectively supervise the school syst...

Marketing the Green School: Form, Function, and the Future

Tak C. Chan (Kennessaw State University, USA), Evan G. Mense (Southeastern Louisiana University, USA), Kenneth E. Lane (Southeastern Louisiana University, USA), Michael D. Richardson (Columbus State University, USA)

As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound princi...

Handbook of Research on Teaching and Learning in K-20 Education

Viktor Wang (Florida Atlantic University, USA)

While the general agreement in education remains that the more senses involved in learning, the better we learn; the question still remains as to the distinction bet...

Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage

Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)

Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage explores how education enables social and economic development through th...

Academic Entrepreneurship and Technological Innovation: A Business Management Perspective

Anna Szopa (Jagiellonian University, Poland), Waldemar Karwowski (University of Central Florida, USA), Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)

In the ever changing scientific word, Academic entrepreneurship has emerged as a new and growing field. Referring to the creation and management of an environment fo...

Transnational Distance Learning and Building New Markets for Universities

Robert Hogan (University of the South Pacific, Fiji)

When online learning began more than two decades ago, many universities envisioned the creation of international student markets, but this has only recently become a...

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)

Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategiz...

Student Satisfaction and Learning Outcomes in E-Learning: An Introduction to Empirical Research

Sean B. Eom (Southeast Missouri State University, USA), J. B. Arbaugh (University of Wisconsin Oshkosh, USA)

With e-learning expanding globally beyond higher education to K-12 educational settings, the demand for online learning will only increase in the future. Despite thi...

Marketing Online Education Programs: Frameworks for Promotion and Communication

Ugur Demiray (Anadolu University, Turkey), Serdar Sever (Anadolu University, Turkey)

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education...

Technology Leadership in Teacher Education: Integrated Solutions and Experiences

Junko Yamamoto (Slippery Rock University, USA), Joanne Leight (Slippery Rock University, USA), Sally Winterton (West Chester University, USA), Christian Penny (West Chester University of Pennsylvania, USA)

Teachers and teacher educators are faced with the challenge of adapting to and remaining aware of continual advancements in technology and their resulting impact in...

Technology for Early Childhood Education and Socialization: Developmental Applications and Methodologies

Sally Blake (University of Memphis, USA), Satomi Izumi-Taylor (University of Memphis, USA)

With the ever-present growth in technology, opportunities to explore and experience technology at an early age are increasingly important in order to develop problem...

Editor(s) Biography

Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.

Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.

Editorial Advisory Board

Editors-in-Chief

Siran Mukerji, IGNOU, India

Purnendu Tripathi, IGNOU, India

Editorial Advisory Board

Abbas Bazargan, Mehralborz Online Institute of Higher Education, Iran

Carolyn Stevenson, Kaplan University, United States

Elena Verezub, Swinburne University of Technology, Australia

Gabriele Strohschen, DePaul University, United States

Gilbert Ahamer, University of Graz, Austria

Henry Ho, Ferris State University, United States

Jace Hargis, Centre for Engaged Teaching, University of California, United States

Jaleh Hassaskhah, University of Guilan, Iran

Maria Meletiou-Mavrotheris, European University, Nicosia, Cyprus

Michael Richardson, Columbus State University, United States

Ruth Gannon Cook, DePaul University, United States

Silvia Lizett Olivares Olivares, School of Medicine, Tecnológico de Monterrey, Mexico

Terence C. Ahern, West Virginia University, United States

Xavier M. Triadó Ivern, University of Barcelona, Spain